Twitter – The Magic Behind It
The technology has been around for very long but it wasn’t until the arrival of Twitter that the entire phenomenon of social networking really boomed. Because of the extensive reach of Twitter as a social networking phenomenon, it was able to cultivate an online community akin to the networks of commercial and free online virtual worlds. What is the magic behind Twitter?
Deeply rooted in the success of Twitter is the adage that the best things in life are free. Sending short messages under 140 characters has long been a feature offered by phone service providers. But it is done under a fee. Twitter, on the other hand, gave it out for free and this was instrumental in attracting all kinds of people to try out the service.
Jack Dorsey created Twitter in 2006 and was a huge hit immediately as the SMS of the Internet. Now, it can be arguably said that SMS is the Twitter of phone services. Twitter users can choose to receive updates from a select group of friends or through open access. There is further interactivity because updates can be sent and received using the Twitter website, phone SMS or even third-party external applications.
By choosing to render the Twitter service for free קידום אתרים and across many platforms, its user base expanded to enormous levels, reaching up to 4-5 million users in November 2008. It is not a long shot to consider that these numbers have now ballooned further. A February 2009 report estimates that Twitter receives six million unique visits per month and about 55 million visitors in an average of a month.
With the success of Twitter, it was a given that the value of the service will rise meteorically. It has raised an estimated US$ 57 million from venture capitalists. Here is how CEO Evan Williams described the state of affairs of the funding of Twitter:
“We don’t know all the ways we’re going to use that money. Hopefully we’ll keep a lot of it in the bank. If we never need a lot of it, that’s great, but in the climate we’re in we don’t want to assume too much, and we don’t want any short-term concerns to distort the potential of our long-term vision, and our investors and the boards and everybody is very on board for building a very long-term, viable company. We need to do that step-by-step, and we need to invest a lot to get there.”
Twitter has also become a huge hit among celebrities – being able to directly interact with fans through the direct message feature. Moreover, they can send real-time updates to their fans about what they are doing. Some of the more prominent celebrities present in Twitter are British comedian Stephen Fry, the pop star Britney Spears, the superstar NBA centers Shaquille O’Neal and Dwight Howard, Hollywood prankster Ashton Kutcher, and the sultry actress Megan Fox. Normally, these celebrities affix the term “Real” in their user names to separate them from pretending ones. With the demographic nature of Twitter, faking an account is very possible.
Twitter has been an influential part of popular culture because of its ability to integrate people inside a network. Tweet updates act as a sort of a gate-keeping ability to determine the topic to be discussed inside a network whether it is tightly small or expansive. As for the ability of Twitter to reach a very wide demographic, this has prompted many Internet marketers to use this service to build links and promote products and even services. With these achievements, Twitter was given the distinction Breakout of the Year for the 2009 Webby Awards.
Aldric Chang is a creative entrepreneur who is at the moment building free virtual worlds for kids and running a successful 3d animation studio. His creative accomplishments span across the production of several hundred animation projects, casual games, music compositions, cartoon animated series and a virtual world for kids.